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Luvs Launches New Marketing Campaign

Luvs recently announced the debut of the new "All You Need is Luvs" marketing campaign.

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By: TOM BRANNA

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Procter & Gamble recently announced the debut of its new “All You Need is Luvs” marketing campaign. The effort coincides with the introduction of Luvs diapers with a new “Bear Hug Stretch” feature. The Beatles song, “All You Need is Love,” will play an important role in the latest advertising execution. “We are proud of this upbeat new campaign and we hope it gives parents a new reason to try or continue choosing Luvs,” said Patrick Kraus,...

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